Renault is France’s contribution to the world of automobiles and there couldn’t have been a better representation of the country. A company that is particular about style as much as it is about the performance, a Renault is unlike no other car in general. It brought back visual elegance and excellence to automobiles at a time when companies were still persistent of making sure the engine gets the wholesome attention and performance being the only metric on which automobiles scaled on. With its role in motorsports, cementing its stand on performance and its innovative use of curve modelling or car bodies that introduced a whole new functionality of computer graphics to the world of automobiles.
Started off by the Renault brothers as early as 1899, the company too had to face the wrath of war. This impacted its agricultural and industry machinery manufacturing the resulted due a higher need of the same. Eventually, the company’s high standards gave it a tough time to adjust with the affordable mediocrity available in the market.
Renault had an association with Mahindra initially and launched the Logan. However after having a decent understanding of the market dynamics in India, Renault went ahead and launched its Renault Duster that took the market by storm of massive proportions. The company left no stone unturned in terms of excelling at what it does the best. Create beautiful vehicles that perform remarkably.
The success of Duster and the sedan, Renault Fluence gave Renault a renewed presence in India which gave it the courage to go ahead with the Renault Koleos, Renault Lodgy and the impressive Renault Scala and hatchback -Renault Pulse. But the bold step by the company so far has been the recent introduction of Renault KWID. Launching an 800cc vehicle in a market that doesn’t seem to have an appetite for the same anymore was indeed a risky move but the Duster’s mini version is turning quite a few heads due to its affordable pricing structure.