The origins of Nissan lie in the books of Datsun. What was once Datsun went through a massive rebranding exercise and internationally changed as Nissan which actually resulted in the downfall of Datsun as brand name. This resulted in a massive bolt to the company which took years for it to recover from.
Nissan collaborated with companies like Ford, Volkswagen, Alfa Romeo, General Motors among others. Renault however was one company that revived Nissan’s growth the best. Under Nissan’s Carlos Ghosn however the company saw a revitalized market presence. The company managed to revisit its Infiniti line up and make it a success once again despite a troubled Japanese economy. So remarkable was the turn around that it documented into pop culture and manga as well. With Daimler in the picture in the early 2010, the technological and innovative development really thrived unlike ever.
All this has some part to play in the universally acclaimed Nissan GTR. The car that is an epitome of performance and is revered across sporting circles as well. In India, the company launched some interesting vehicles as its tagline suggests, Innovation that excites. Nissan Micra was one of the first cars to use infra red in its internal mechanics, Nissan Sunny is the aptly marketed “Caaaar” for its luxurious and spacious sedan appeal. Nissan also dabbled with the utility vehicle segment with the Nissan Terrano. Although it is scheduled to up the game with the much awaited Nissan X-Trail.
In terms of market presence Nissan has always been a company of elegance and innovation and it certainly will be a delight to watch the cars that grace the market out of their factories.