Mitsubishi started off its operations through ship building and over the years transformed into a prominent force in automobile manufacturing. The company launched its first production automobile, Mitsubishi Model A. Like all companies during World War, Mitsubishi’s plans for expansion too were on halt briefly during the war but they returned post the Second World War. The Fuso bus marked this return and a few other vehicles were launched across various segments of the four wheeler market. This Japanese manufacturer eventually started creating Chrysler which went on to be a prominent name in terms of performance vehicles.
There however is something interesting that sets Mitsubishi apart from others. The company collaborated with its rivals such as Volvo, Renault, Volkswagen, Peugeot, Hyundai and Samcor. The company even collaborated with the yester year Indian mega giant Hindustan. They collaborated to form the Mitsubishi Pajero Sport for instance.
Although Mitsubishi isn’t having the best of its time in North America right now with plants shutting down due to reduced sales and reconsidering the strategy of the company as a whole. However, Mitsubishi as a brand is far from extinction and with money being pumped in, the company is planning on coming up with a revised Outlander that is expected to bank in on the XUV market. The other car that Mitsubishi is betting on is its once flagship Lancer. New generation model of Lancer is sure to turn a few heads with the company betting big on it. The electric vehicles are another area where the company is planning on placing all its cards out. The flagship under this category for Mitsubishi is the I MiEV. How well will the new strategy survive in this market is something that is to be seen to believe.