Datsun is the classic example of a miniature version of a phoenix. For the uninformed, phoenix is a bird that burns into ashes and takes a rebirth out of those. The reason why Datsun can be considered as a part of it can only be understood once the history is revisited. DAT car was the built in 1914 and rumour has it that this thing had an influence on what’s next going to be called as Datsun. Named Datson, the initial name that was later changed to the now Datsun, literally meant “Son of DAT”.
The breath of fresh air started with this 495cc small cars that were destined to be noticed by the world. Back in the early 1960s and 70s, the vehicle’s mileage helped it stand aside the other Japanese automaker, Toyota. With Datsun 510, the car targeted all the customers who loved cars like BMW for their performance and design but couldn’t afford it. This sleek series of cars that are manufactured, sold and revered across the globe however had to face the wrath of sales due to a move that in retrospect can be called nothing less than ridiculous. A rebranding exercise across the planet for Nissan, the parent company of Datsun, meant that it shifted focus of all the Datsun’s to Nissan’s.
The cars were rebranded, the hoardings were changed, the signage and everything with it was morphed to create a better brand recognition of the parent brand, Nissan and this proved to be an undeniable bolt at the company’s sales that, some say even resulted in the rise of Honda as a brand. But things took a high note for Datsun when Nissan decided to bring it back as an affordable brand with markets like India, South Africa and Russia in mind. This made the brand launch its entrant Datsu Go in Delhi. Although it did not sweep the market as much as perhaps Nissan hoped, it certainly helped the brand find a new set of audience. And Datsun is living up with its range of Datsun Go+, Datsun on-Do and Datsun mi-Do.