As Tata Motors will be launching its flagship product on January 18, Mahindra & Mahindra is leaving no stones unturned to make its product range more appealing. In a bid to make two of its popular models more attractive in terms of features and pricing, Mahindra & Mahindra is seems to be preparing new variants for KUV100 and XUV500. As the introduction of Maruti Ignis last week intensifies the competition in the segment, the home-grown automaker aims to make Mahindra KUV100 a more premium product to the buyers alongside Mahindra XUV500 which will take on Tata Hexa which is due on January 18. Also Read: Mahindra XUV500 mild hybrid under works
As Maruti Ignis and Tata Hexa posing a bigger threat for the carmaker, both the products will be enhanced in terms of aesthetics as well as features with no alteration in prices. Moreover, the increasing demands for Vitara Brezza which have also posed threat to its market share.
Pravin Shah, chief executive for the automotive sector at Mahindra & Mahindra mentioned that the viewpoint of Mahindra always was to offer value of INR 100 at INR 50. He further mentioned that, “With connected features, we are trying to offer options which take away torture and fatigue, by making them more gainfully deployed, be it mood lighting or connectivity features.”
The utility maker will be making host of changes on the XUV in terms of connecitivity technologies in for making XUV more premium. The new EcoSense telematics feature will enable real-time tracking of the vehicle which also includes fuel economy and wear and tear of parts. The carmaker will also be incorporating mood lighting which will enhance the ambiance of the cabin. Another inclusion on the XUV500 is a safety button which will be activated during any accident and also will contact the emergency contact number stored. The carmaker has also joint hands with Google for integrating Android Auto operating system on the infotainment system for XUV500 and currently under discussion with Apple for incorporating Apple CarPlay.
Mahindra KUV100 will be added with new variant that with sport dual colour tone along with bigger alloy wheels as well as extensive list of features.