Design, they say, is not just about how something looks, it goes a lot deeper than that. And two products from Maruti Suzuki's stable have confirmed the above mentioned fact. You see, neither the Swift Dzire nor the Ertiga are great lookers but still India Design Mark: Good Design Award 2013 have gone straight to them.
According to MSIL's latest presser, the award “recognizes product designers and the products created as being well designed, trustworthy, reliable, value for money and manufactured in a responsible manner.”
Last year, the Wagon R and Swift were awarded while this year, with Swift Dzire and Ertiga winning the award, Maruti Suzuki has proven that its products are worthy of the title. Are they good looking? We don't think so.