We previously informed you that Jeep, an iconic American auto brand is looking to target Sub-Compact SUV segment in India which will compete against the Vitara Brezza and Ford EcoSport. The iconic brand seems to be bullish on the Indian market foreseeing the significant potential in terms of volumes. The Fiat Chrysler, Italian-American is banking on markets such as Indian market for bringing significant incremental volumes with its intention to achieve 2 million units globally. Also See: Fiat Chrysler in talks with Tata Motors for cheaper Vitara Brezza and Ford EcoSport rival
In recent interview Mike Manley, the global head of Jeep and chief operating officer for Asia Pacific at Fiat Chrysler has confirmed that Jeep is looking to introduce a sub compact contender in the market. He also believes that Jeep can do well in Indian market as it is a priced driven market which responds well on new launches as well as technologies. He further revealed company’s plan that company is focusing on smaller Jeep for the market with true off roading ability. He mentioned that, “I think India can be big with just one vehicle. But I also think that there can be an opportunity for us to bring a smaller jeep into the market as well — true to jeep (with off-roading capability) and not just putting a badge on the back or something like that.”
The Jeep 526 new sub-compact Jeep SUV will find its place below Jeep Renegade and expected to share the design cues with the same.
He further mentioned that, “It is quite possible to be the growth driver for the emerging markets. More importantly, it gives us the opportunity to utilise the assets in India. We know the quality of manufacturing output from India and we know that it is competitive on a worldwide basis. It gives us an opportunity for our dealers to get involved in Jeep as well. For us, it is not just what growth is available by launching the brand, but the entire ecosystem. It is going to be a right hand drive hub for us.”
We also reported that Jeep is currently emphasizing on talks with Tata Motors for sharing powertrains, transmissions as well as platforms in order to keep the costs low for sub-compact SUVs.