Fiat India officially announced the revised prices for its entire line-up expect recently launched Urban Cross. The company has reduced the prices for Fiat Linea and Fiat Punto EVO range by 7.3 percent and around 7 percent respectively. These new prices will be applicable with immediate effect on the current model year on Linea and Punto EVO. With these revised prices, the price point for the entire Linea range is available under INR 10 lakh (ex-showroom).
Kevin Flynn – President and Managing Director, FCA India said, “2017 is a significant year for FCA as we enter a new phase of growth with both our brands – Fiat and Jeep. We want to make this the year of our transformation in our approach towards engaging with existing customers and winning new ones. This thought led us to start the New Year by enhancing the value proposition on our feature-rich Linea and Punto EVO, as the first step. This year, we will move the needle on our sales and service network for which we have started implementing significant changes.”
With this move, the base variant of Fiat Linea – 1.4 Petrol Active which is the most affordable in the segment is now available with a price tag of INR 7.25 lakh (ex-showroom Delhi). The Fiat Linea is offered in the price range of INR 7.25 – 9.99 Lakh (ex-showroom Delhi). Moreover, Fiat Punto EVO 1.2 Dynamic has now become the most affordable premium petrol hatch in the segment which attracts buyers with a price tag of INR 5.45 Lakh (ex-showroom Delhi) for the base variant. While the top of the line variant gets a price tag of INR 7.55 lakh (ex-showroom Delhi). The prices for Avventura were aligned during the launch of Urban Cross itself thus deriving it as an appealing move.
Commenting on the network strategy, Flynn mentioned that, “We will have a combination of new investors and existing dealer partners in our network enhancement drive. Quality and efficiency is our primary focus. Our network expansion plan will be proportionate to our growing volumes, now with the Jeep Compass joining the current product portfolio.”
The company will be focusing on the quality as well as customer service efficiency across the nation through sales and service outlets. In the previous year, the company proffers services to more than 30,000 customers throughout the country.