Nissan Motor India Pvt. Ltd. (NMIPL) today announced that the company sold a total of 57,315 units in the domestic market which is a growth of almost 45 per cent over the previous year which is also their highest ever sales figure. In contrast, they managed only 39,393 units in FY2015. Even in the month of March, 2017 they sold a total of 5,309 vehicles, an increase of 21% over the same period last year.
Guillaume Sicard, President, Nissan India Operations, said, “FY2016 has been a remarkable year for Nissan India. We are delighted by the progress and the acceptance of our products and services by our customers. We have remained focused on sustaining and accelerating our performance and the team has worked hard to reach closer to our customers. On the products front, Datsun redi-GO has been our most significant new model launch in the last year and has been a key driver of our success and raising brand awareness. Looking ahead, in the medium-term Nissan India plans to launch 8 new products in India by 2021 with an aim to achieve 5% market share in India.”
The company began FY2016 on a high note by unveiling Datsun redi-GO in April. Officially launched in June 2016, Datsun redi-GO has been well received by consumers in India. Nissan also introduced its ‘Halo Model’ strategy to bring the very best of Nissan’s global technologies to Indian consumers and help strengthen the brand. The launch of the Nissan GT-R supercar in December 2016 was the first in the series of global Nissan models to be launched in India.
Arun Malhotra, Managing Director, Nissan Motors India Ltd., said, “The positive year-end results signify our efforts to engage with more customers by strengthening our sales and after sales network across India. Additionally, we have significantly raised our customer and sales satisfaction scores.”
Currently, Nissan has a robust sales and service network with 279 customer touch points across 174 cities in India, offering added convenience to customers of both the Nissan and Datsun brands. The company also opened a new regional parts distribution centre in Pune – Nissan’s third such facility in India, and part of a strategic expansion initiative to strengthen aftersales service.