BMW India conducted the first part of its experience tour in Lucknow on 15-16 April, 2017. The tour is aimed at reaching out to more prospective customers and showcase the dynamism, versatility and high performance of the entire BMW product range. After Lucknow, the tour will be reaching Delhi, Ranchi, Kolkata, Ahmedabad, Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Kochi and Raipur.
The BMW Experience Tour 2017 is an exclusive platform to experience the BMW brand, test drive vehicles and interact with product experts. Customers will have an opportunity to experience the extraordinary control, manoeuvrability, ultimate luxury and unsurpassed comfort of the range of BMW sedans, Sports Activity Vehicles (SAVs) and sporty M cars.
Vikram Pawah, President, BMW Group India said, “Sheer adrenaline and Sheer Driving Pleasure is at the heart of BMW Experience Tour. It enables our customers to become supremely confident in handling their cars in everyday driving and special situations. On one hand the customers can discover the driving dynamics of BMW cars and on the other, they can consult with driving experts on safety tips making daily driving safer.”
Divij Narain, Director, Speed Motorwagen said, “It is our constant endeavour to provide our customers with bespoke experiences that leave an indelible impression in the mind of a customer. The BMW Experience Tour 2017 is a perfect platform for us to showcase the prowess of fascinating BMW vehicles in Lucknow.”
The BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the all-new BMW 7 Series, the all-new BMW X1, the BMW X3 and the BMW X5 will be available for test drive to participants. Further, BMW certified driver trainers will offer valuable advice on various driving techniques like slalom, fast laps, corner braking and emergency braking. The BMW i8, the all-new BMW 7 series and the BMW M car will be on special display.
The BMW Experience Tour 2017 features gourmet delights by one of the most dynamic celebrity chefs – Pankaj Bhadouria. She will engage the participants through a masterclass that will showcase how to turn everyday food into sheer gastronomic delights.
The thrill of high-performing range of sports cars –the BMW M4 Coupe and the BMW M6 Gran Coupe will also be on display at BMW Experience Tour 2017. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety – the BMW M cars offer an unmatched experience of exclusive, high-performance driving.
The 2017 edition of BMW Experience Tour will house an exclusive BMW 7 Series Individual Lounge, BMW i8 and BMW M cars display, Lifestyle Section with BMW merchandise. The BMW 7 Series Individual Lounge will showcase individual paint finishes, leather upholstery and trims.
Throughout the Experience Tour, a special structure inspired from the iconic BMW kidney grille will be created in each city representing BMW’s premium international standards. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas. A special recreation zone will ensure an entertaining time for the entire family. An exclusive Kids Zone featuring everything from a special driving zone with BMW Baby Racers, electronically simulated track, state-of-the-art driving games like Forza and foosball has been created.