Toyota Kirloskar India had launched the Innova Crysta Touring Sport yesterday and is aiming to increase its influence in the UV (utility vehicle) space. On the other hand, last year they launched the new Fortuner 2016 which has been selling like hot cakes despite competition from the capable Ford Endeavour and has managed to take over almost 80 percent market share in the premium SUV space.
Toyota claims that they have sold 12,500 units of the new 2016 Fortuner till date (around 6 months) which is a commendable number keeping in mind the starting price of INR 26.66 lakh for the basic petrol powered variant. On the other hand, the prices reach 31.86 lakh (both ex-showroom Delhi) for the top spec 4X4 diesel variant with AT gearbox.
Toyota Fortuner has been popular in both its design philosophies. In the previous stint, the Fortuner was boxy and rugged while it has become curvy and rotund this time around and despite a massive change, the product remains successful as ever. Currently, most of the Fortuner customers are opting for the Super White shade which is a no-brainer when it comes to the Fortuner.
These days Toyota Fortuner is clocking almost 2000 units and the demand is expected to rise in the future despite the steep price tag due to the increasing popularity of the SUVs. The fact that the Fortuner is a brand in itself makes it an SUV which cannot even be touched right now when it comes to the premium space.
Another reason for the popularity of the Toyota Fortuner is the competitive cost of ownership which makes maintaining the Fortuner a comparatively easy task. Toyota’s are also known for their invincible character and the Fortuner has the same spirit and feels solid giving its occupants a sense of security.