Steelbird Hi-Tech India Limited, one of Asia’s largest helmet manufacturers has announced its association with Bargy Design, which is one of the leading helmet graphic designers in the world. Steelbird India unveiled the designer Bargy design graphic helmets in different colours and combinations for its entire Air helmet series. The company has planned the retail launch for March 2017.
Bargy Design was founded in 1987 by Fabio Castiglioni, ex-MX rider, with the passion for drawing. It has created its own niche in the market with the customization of the most famous helmets in the world such as Max Biaggi, Loris Capirossi, Andrea Dovizioso and many other motor cycling champions. Now the style and creativity has penetrated the motor cycle sector as they have signed with leading brands such as Honda, Yamaha, MV Agusta and Ducati.
Commenting on this exclusive tie up Mr. Rajeev Kapur, Managing Director, Steelbird Group said, “Bargy Design are famous Italian design studio who have been associated with motorsport for many years and they have been behind many iconic designs and logos in the world of motorcycle racing. We are proud of our exclusive tie up with them. We plan on getting the entire range of Bargy Design in India through our exclusive tie up with them.”
Further giving an insight on the upcoming designer helmet models Mr. Shailendra Jain, Global Group Head, Sales & Marketing, Steelbird Hi-Tech India Ltd. said, “Steelbird is constantly upgrading and in sync with the international standard and design. We are proud to add a whole new range by adding designer variants to the existing Air series, therefore expanding the option horizon for the riders. While committing to meet the protection needs we are now laying emphasis on the style as it is meant for the youth. With our tie up and the launch of the designer range our motive is to cover complete business pyramid that is mass customer to premium customer. The pricing of thedesigner range will start from Rs. 2499/- .”
“Being the leader in the Helmet industry for over 5 decades and manufacturing various types of helmet as per riders’ age group and requirement, Steelbird with the designer Air series endeavors to provide a unique style and satisfaction to riders. Being a trend setter in industry, the youth will without doubt love these designer helmets not only during regular use but also for off-road racings”, he added further.