Royal Enfield has announced the launch of its Classic 350 motorcycle in three Redditch series variants – Redditch Red, Redditch Green and Redditch Blue. These variants come inspired by the paint schemes on 50s-era Royal Enfield motorcycles that were produced in Redditch, UK, which is the birthplace of Royal Enfield motorcycles. The new models have been priced at INR 1,57,577 in Mumbai, INR 1,47,831 in Chennai, INR 1,55,456 in Bengaluru and INR 1,49,340 in Hyderabad (all prices, on-road). With the Redditch series, Royal Enfield now has nine variants for its Classic 350 range. The bookings for the Redditch series opens on January 07, 2017 at all Royal Enfield stores across India.
Commenting on this, Mr Rudratej (Rudy) Singh, President, Royal Enfield said, “Royal Enfield launched the Classic in 2008 based on its popular ‘J2’ model, as our brand has always taken inspiration from its rich heritage to come up with evocative motorcycles in the modern era. The Classic then became one of the most loved motorcycles from Royal Enfield. Looking back into our decades-old legacy, we have given Classic a makeover taking cues from the motorcycles produced at Redditch, Royal Enfield’s birthplace UK. In 2017, we are bringing the Classic 350 in – Redditch Red, Redditch Green and Redditch Blue that re-imagine shades on our 1950’s motorcycles that first came out of Royal Enfield plant in Redditch, a town steeped in British motorcycle build tradition. The introduction of the Redditch series on Classic 350 is a reinforcement of the Classic franchise and its huge success across all our markets. The Royal Enfield Redditch series will be available at Rs 146093 (on-road Delhi)”
“Apart from the new colous from the 1950’s, the 2017 Redditch series will feature the Royal Enfield Redditch monogram, first used in 1939 on the prototype of 125cc ‘Royal Baby’, a 2-stroke motorcycle. The use of the original Redditch monogram makes the Redditch series more special as it revives our association with the motorcycles produced out of Redditch in that era”, added Rudy. Also Read: Royal Enfield Interceptor is the name of Company's Upcoming 750cc Flagship