MV Agusta is a piece of classy motoring brand that Italy is proud of. The sheer class and the performance of these bikes leave us mortals mesmerized. But the brand was having a tough time in the past as the company revealed that they had no money to put in on the development of a new superbike. But this won’t remain the case for long as the Italian company has now received a shot in the arm which will allow them to develop a new motorbike.
In a report, Giovanni Castiglioni, CEO, MV Agusta has revealed that the Italian marquee brand has received funding from a Russian company named Black Ocean. The funds will allow MV Agusta to concentrate purposefully on the research and development that of a new 1200cc naked motorcycle. He also dropped the reality that the MV Agusta F4 which is almost a decade old product still manages to give the tech-loaded Japanese rivals.
Giovanni Castiglioni said that we know that a Brutale 1200 will sell very strongly, so we have to concentrate on that. Producing low-volume, high-end models in reduced numbers, but to a very high level of quality and performance for the super premium motorcycle market. To sell less but sell better, focus on top-end quality targeting the super-premium market where margins are also better. Currently, they have reduced the production capacity from 10,000 units to 5,000 units per annum. The R &D workforce has also reduced from 70 to 40 people.
Like always the company will be focussing on the exclusivity of their product rather than number of units being sold. The current flagship MV Agusta Brutale is a manic beast of a bike that is powered by a 1,078cc inline 4-cylinder engine that churns out 158 bhp of power with 100 Nm of peak torque output. When launched, the Brutale 1200 will be brutal in the absolute sense of the word.
Source – Australian MotorCycle News