Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has launched a new television commercial (TVC) for its best selling automatic scooter Activa 4G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC was launched with the World Television Premier of Jolly LLB 2 and has started running on air across popular channels from 14th May’17.
Over the years, the Activa grew from the best selling automatic scooter to overtaking all motorcycles and become the number one selling two-wheeler of India. In 2017, Honda 2Wheelers launched the 4th generation BS-IV and AHO compliant Activa 4G with new style and features like mobile charging port for connectivity on the go.
Watch the Honda Activa 4G new TV Commercial here:
The ‘Nayi Generation Hai’ campaign reinforces the top of mind recall for Honda’s fourth generation Activa both emotionally and rationally. The idea is to showcase how Activa 4G is playing an active role in the slice of life of India’s new generation.
Honda’s ‘Nayi Generation Hai’ TVC opens with a middle-aged man on the bed, busy on his phone. He receives a WhatsApp message from his daughter to go out for snacks late in the night. The man agrees and they both ride to a neighborhood food kiosk on their Activa 4G. Bringing life to the voice over, noted theatre artist Piyush Mishra elaborates, “Na Din Khatam hota hai, na raat. Aur sham chalti hai subah tak. Nayi Generation Hai bhai!”
Commenting on this, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “With trust of over 1.5 crore Indian families, Activa has grown to become India’s No. 1 selling two-wheeler brand. Its continuous evolution over the years in terms of technology, innovation and design ethos has made Activa relevant across generations. While retaining its core of trust and reliability, our astute communication has led Activa to gain top of consumer mindshare as well. The biggest insight when we started the TVC campaign was ‘A new generation in every generation.’ This is what the New Activa 4G television campaign captures… every age group is now a new generation and Activa 4G is made for them.” Also Read: Honda led automatic scooter segment to overtake 110cc motorcycle category soon
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