Bajaj Auto stunned everyone today in New Delhi as it announced the price of its flagship model Dominar 400 as INR 1.36 lakh. This instantly puts an end to all the speculations and guesses on the internet from the past few days that were suggesting that the motorcycle will be launched within the price bracket of INR 1.5 lakh to INR 1.8 lakh. Hence, the final price indeed comes as a surprise to most of us and Bajaj has stole the show for many reasons.
KTM 390 Duke, the prime competitor of the Bajaj Dominar 400 is currently being retailed in the Indian two-wheeler market at INR 1.96 lakh. Now that is straight away more than a half lakh rupee expensive motorcycle than the Dominar and instead of waiting for the 2017 KTM 390 Duke which will supposedly be priced higher than the present version, the buyer can easily be attracted towards the Bajaj Dominar 400. Having said that, many buyers will choose the option of going ahead with the Dominar 400 instead of waiting some more months for the next generation KTM 390 Duke for some very obvious reasons.
Now, talking of the second prime rival of the Bajaj Dominar 400, the Mojo is already going through a bad phase and its sales numbers indicate that this Mahindra flagship is dying a slow death. The Bajaj Dominar 400 has landed at such a time that a buyer who had somehow convinced himself to go for the Mahindra Mojo earlier will now change his decision. The reasons are many out of which the brand name and design top the list.
Last but not the least, Rajiv Bajaj has stated that the Dominar 400 will challenge the likes of Royal Enfield despite being its complete opposite. Hence, considering its prime rival from the Eicher’s two-wheeler subsidiary, the Classic 350 comes into the picture. Now, if you frankly ask me, keeping the pricing and features of the Dominar 400 in mind, I will not buy an RE Classic 350 until and unless I am a hardcore Royal Enfield hardcore fan. The heavily packed feature package along with with the appeal by the Dominar 400 easily scores over the Royal Enfield Classic 350 that is well known for its thumping characteristics. Also, at INR 1.31 lakh (all prices, ex-showroom, Delhi), the Royal Enfield Classic 350 does not presents even half the features in comparison to the recently launched Bajaj flagship.
And the story doesn’t end here. The pricing of the Bajaj Dominar 400 must have indeed forced other manufacturers to think about ways if they wish to see something really profitable from their side in the respective segment in times to come. Even the Bajaj Pulsar RS200 and the Royal Enfield Himalayan can be seen as victims of the Dominar 400 pricing and it can be safely assumed that their sales might get hampered with the arrival of the Dominar 400. While the initial signs seem really positive for the future of Bajaj Dominar 400, it is only the end buyer who decides the fate of a motorcycle. Let’s see how this journey turns out to be!
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